Pekka Potka - CV

 

Born 1953 

 

Education

Master´s Degree (Mathematics) 1979, Helsinki University

Several workshops on photography

 

Work history

Kameralehti, Editor / Editor-in-Chief, 1980-1984

Studio Pekka Potka Oy, Photographer, CEO, 1984-2002.

  • Pioneer in digital photography and image manipulations in Finland

Potkastudios Oy, Photographer 2002-2004, CEO 2005-2010

  • Potkastudios was the leading advertising studio in Finland. 
  • Clients included all the leading ad agencies and brands in Finland.

Free Artist, 2010 -

 

Lecturing and consulting

Numerous lectures both in Finland and abroad.

Consulting for companies both in Finland and abroad.

 

Exhibitions

Several group and solo exhibitions in Finland and abroad.

Exhibition Polaroid 1980

Exhibition Aberraatio 1981

Exhibition Bel Aire 1992

Exhibition Retrospect (on advertising work) 2003

Exhibition Photographics 2008

Fotofinlandia 2011 Finalist

 

Awards

Tens of awards and honorary mentions in advertising in Finland and abroad. One of the most awarded Finnish advertising photographer.

 

Publishing

Several articles in various magazines and books in Finland (1978 - ) and abroad (eg. Lee Varis: Digital Photography for Designers, 2001 Rockport, USA)

Photographic book Bel Aire, 1992 (Musta Taide)

Book: Mainoskuvaus digikameralla, 2004 (Docendo, Docendo Mainoskuvaus )

Book: Proffsfotografering med digitalkamera, 2005 (Docendo Sverige, Ad Libris)

Book: Photoshop Lightroom valokuvaajille, 2007 (Docendo, Docendo Lightroom )

Book: Photoshop Lightroom 3 valokuvaajille, 2011 (WSOYPro, Lightroom 3 )

Book: Photoshop Lightroom 4 valokuvaajille, 2012 (Docendo, Lightroom 4 )

Book: Photoshop Lightroom 5 valokuvaajille, 2014 (Docendo, Lightroom 5 )