While you can see continuously several sites and blogs posting on camera market shares for various parts of the world, have you ever seen one for Finland? Of course Finland is in the niche of niche but I live here and am interested in things going on here.
Actually, what got this post started was a post on mirrorless camera sales being around 10% of all system camera sales in Europe and USA at the end of 2013. Sadly I didn´t bookmark it and now could´t find it any more. I remembered it to be at 43rumors.com but their search engine didn´t give me back the result I looked for... Anyway, for a long time mirrorless sales have been at a considerably higher relative level in Finland. But how high is it?
As there are no statistics available I had to pick up my phone and start making calls. My target group was industry insiders at companies importing cameras and at major dealerships selling those. In Finland importers are also the ones who sell stuff to dealers. They get their own market share figures for each month from Gfk Finland, which is responsible of collecting the information and keeping statistics. But they only get their own figures, so the actual market shares for various brands are not directly available.
Last week was the school holiday week, which obviously was the reason I could not reach everyone I wanted. There are still some calls un-replied but even then I have gotten the picture clear enough. Finland is a small country which keeps market shares fluctuating month to month and my aim was not to get it up to single percent accuracy. Also most people are not willing to give their numbers exactly or at all. I needed to distill some of it out from plenty of general talk. But you know, when one person says this and their worst competitor says that and a couple of others in the know say so, it all becomes pretty obvious.
These are the Official pekkapotka.com Market Share Numbers for Finland in the category of System Cameras right now:
1. Canon 32%
1. Nikon 32%
3. Olympus 21%
4. Sony 8%
5. All the others together 7%
(Note: 1) System camera = a camera with interchangeable lenses. 2) Percentages are not to be read as absolutely accurate, they are my best compromise to add up to 100. 3) Figures are for the number of cameras not value. 4) I couldn´t come up with reasonable numbers for brands combined under "the others", that´s why I did not pick any brand separate from that group )
It´s a tie between Canon and Nikon right now. The one having the latest model is usually leading, and both are losing their market shares because of declining DSLR sales in Finland. Which leads us to where I started from: the share of mirrorless is growing "fast". It is definitely over one third but not yet 40% of all system camera sales in Finland. I would say 35% is very close to the actual situation right now:
1. DSLR 65%
2. Mirrorless system cameras 35%
Actually, these two sets of numbers don´t add upp as nicely as I would like to have it. Either Canon and Nikon have smaller market shares than shown above or mirrorless cameras have a bigger one.
Please Do Not
Was it this way or that way, I can already hear cries and shouting: Foul! Blasphemy! Fan boy!... ;-) But no, I am not far off.
Please don´t write a comment if you have nothing else to say than: I dont´t believe it! / It can´t be so! / You must be wrong! As you can see, I wrote those opinions already here... Other comments are wellcome, of course. Like: the Finns are such techno geeks... ;-)
Anyone having actual numbers for December and January and wanting to share them to make my numbers more accurate, please contact me by phone or email. I would like to update those as needed. I will not publish anything in any way not agreed on.